As long as there’s centralization and data brokering, there will always be a capitalization. It’s basically the only logical path forward for a service that isn’t decentralized or running as a charity.

Whatever reason they don’t isn’t a very good one when there’s already excuses being made around AT proto not being scalable beyond a single app.

ActivityPub works today and we are using it right now. There’s basically no incentive to make a new protocol if you aren’t willing to support more than 1 platform that uses it.

I’m not even a bluesky hater, but you have to question why they’re choosing to reinvent the wheel other than disliking the lack of agency that comes with making a (essentially) proprietary protocol. You have to wonder if they ever truly plan to federated at all or if it’s all just lip-service.