

Of course they argue that but why would they decrease their profits?
Ica is like a monopoly in Sweden, with their own food brands even, in almost all categories of food. And they push their own brands by shelf placing and by being out of competitor brands intentionally.
A couple of people refusing to shop at ica will not help. Only government regulation can help against monopoly strategies.
You could just ask chat gpt to understand why. :)
I asked it “Compare ica with other food sellers in sweden and explain why ica is close to a monopoly” and got a long response I cant post here, because it wont keep formatting and stuff and will look horrible.
But go ask it and you will see what I mean.