I’ve always had that dislike. I even do not wear clothes with text on them as I feel like I’m constantly saying that. Often the texts designers put on clothing is nonsensicalb stuff. F.i. Hollywood, I’m not from there, I’ve never been there, why would I want to say Hollywood the entire day?
There’s surprisingly little overlap between text people put on clothes and what I’d like them to say but there’s a shitload of clothes the people feel like it needs some text on it.
Anyway that’s my pet peeve.
If he dislikes it so much, he can just leave the EU.