”50,000 men have made the switch” what does that even mean? Are they now exclusively using this belt? Only buying belts made from this brand? Are they measuring monthly active users? It’s not a cellphone carrier, you’re allowed to have multiple belts.

I’ve lived in both Copenhagen and Norway.

Copenhagen: decent, but super chalky so feels like you’re still thirsty after drinking.

Norway: best I’ve ever had (bottled or otherwise). Though I’m Norwegian so I might be biased