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Cake day: March 18th, 2024

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  • Ubisoft is largely run by one family, the Guillemots. What seems to be important to them, above and beyond everything else, is running a company called “Ubisoft”. Their company has a lot more value if someone else can run it, but they won’t budge on that, so their stock has tanked over the past number of years, as they keep making bad decisions. They tried to partner with Tencent to take Ubisoft private, which basically means buying out all of their investors, but Tencent also wanted the Guillemots gone, which wasn’t happening. So instead, they made this new company that Tencent can have more control over, which gets the best parts of Ubisoft’s portfolio as well as a lot of the debts, but Tencent has enough sway to flip off the Guillemots and make decisions they think are better. Meanwhile, the Guillemots still get to run a company called Ubisoft into the ground, but they get to start fresh with less (or zero?) debt, so they don’t have to dig themselves out of a hole first.











  • They actively harm the emulation scene, despite themselves being responsible for making it necessary. They don’t want to make their old games available for sale where those potential customers are; they want you to buy their hardware and rent those old games from them in perpetuity. We’re also now at a point, at least temporarily, where their latest games often play better if you emulate them than play them in the only way Nintendo makes them available legally, so buying games and playing them “the right way” is worse. Then there’s the whole thing where they actively stand in the way of competitive Super Smash Bros.