My guess: distribution breadth and advertising spread are based partly on how much interest the trailer gets. And the trailer gets more interest if people get teased for it.

“But,” you protest, “isn’t that what teasers are for?”

I would think so, but maybe cutting one of these is easier, and teasers rarely have info about release dates (aside from the actual film release year, usually).

¯\_(ツ)_/¯

The original article is here, but paywalled:

https://www.theinformation.com/articles/apple-streaming-losses-top-1-billion-year

I’d like to know if this accounts for it being a value-add service for Apple, something additional they can bolt into other services to entice a sale (iCloud bundles, third party subscriptions like T-Mobile service, credit card bonuses) where the company receives bulk backdoor support as part of the partnership.

That’s the reason you see Apple and Amazon branching out like this. They aren’t intended to be money-makers; they’re loss leaders.

WB just posted a first-look trailer-for-a-trailer:

https://www.youtube.com/watch?v=9u-2yB8GJ-Q

Woke: Get illegally fired and act like you were fired illegally. Keep going to work. Let security block your entry. Argue that you still work there because the order to fire you was illegal. When you’re arrested, take the matter to court and get legal standing on the fact that your firing was illegal.

Broke: Get illegally fired and whine on social media about it.