I gotta hand it to them, they are very good at marketing to potential voters. All I’ve learned is that the average voter can only be reached with bright colours, 3 words or less, and constant repetition. People don’t have the attention span for much more than that.

Those ads work. My 60yo mother told me, “I don’t know much about him but he just seems sneaky to me for some reason.”

And then I later saw the intentionally sinister red-washed ads and it all made sense.