• _____@lemm.ee
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    18 days ago

    I don’t regret any of this one bit, you look them up and it’s always someone shilling products extremely hard while doing extremely low effort content like reaction videos or streaming Minecraft.

    • LiveLM@lemmy.zip
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      17 days ago

      This.
      The TV stations around me are desperate to attract the young viewers, so they always have influencers as guests on their shows and what not, and I simply do not get it.

      Today’s guest: Billy Bobberson.
      What’s he famous for? Oh he posts some selfies on Instagram daily and every other post is a sponsored brand promo.
      Why the fuck do people even follow influencers like this???

      • macaw_dean_settle@lemmy.world
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        17 days ago

        Because most people are stupid. It is easier for stupid people to follow fake celebrities aka influencers, than to read a book or think for themselves.

      • skulblaka@sh.itjust.works
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        18 days ago

        They aren’t some symbol of the end times or anything, they’re just a symptom of the sort of attention based economy we’ve built up here in America. They exist precisely because you can get paid to shill products while playing Minecraft.

        If we reign in the marketing and advertising industries then influencers will fall alongside them.

        Or, if we regulate “proper” ads and fail to do the same to influencers, whether on purpose or not, then they will become a primary source of advertising. Depending how this is handled could be a good or bad thing.